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Kapferer on luxury / Jean-Noël Kapferer
Titre : Kapferer on luxury : how luxury brands can grow yet remain rare / Type de document : texte imprimé Auteurs : Jean-Noël Kapferer Importance : 228 pages Format : 24 cm ISBN/ISSN/EAN : 978-0-7494-7436-2 Descripteurs : Thésaurus CREG-GAEL
COMMERCE ; CROISSANCE ECONOMIQUE ; MARQUETags : LUXE
INDUSTRIE DU LUXEIndex. décimale : 658.8/27 Résumé : Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy.
Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more.Nature du document : ouvrage Site d'origine : creg-gael Permalink : https://clareco-grenoble.centredoc.fr/index.php?lvl=notice_display&id=79972 Kapferer on luxury : how luxury brands can grow yet remain rare / [texte imprimé] / Jean-Noël Kapferer . - [s.d.] . - 228 pages ; 24 cm.
ISBN : 978-0-7494-7436-2
Descripteurs : Thésaurus CREG-GAEL
COMMERCE ; CROISSANCE ECONOMIQUE ; MARQUETags : LUXE
INDUSTRIE DU LUXEIndex. décimale : 658.8/27 Résumé : Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy.
Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more.Nature du document : ouvrage Site d'origine : creg-gael Permalink : https://clareco-grenoble.centredoc.fr/index.php?lvl=notice_display&id=79972 Réservation
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Code-barres Cote Support Localisation Section Disponibilité L 004390 47918 OUVRAGE CREG-GAEL Fonds général Sorti jusqu'au 20/02/2020